Product Images

I enjoy the use of the same coloured background as it really immerses the consumer with the colour of the guitar itself. I'm find how the photographer lit the guitar so that it does not blend with the background behind it while not making it separate to it is impressive.

I enjoyed the replacement of a standard DSLR's space with the mirrorless camera and found it an interesting way to subtly show a comparison. The use of a photographer as a model further accentuates the message that it's a capable professional camera despite it's size to the consumer.

I chose this image as it is an unorthodox and striking image that is quite risky but effective for an advertisement. The bright and high quality image of the burger in stark contrast to the empty black background behind it forces the consumer to look at the object.